The Sting

August 2018 - August 2019

The Sting is a prominent Dutch fashion brand with both online and offline stores. In response to the shift from offline to online retailing, The Sting focused on developing advanced e-commerce platforms integrated with supply chain, banking, and marketing systems.

In the competitive e-commerce market, standing out requires a seamless online presence and excellent user experiences, which are crucial for customer satisfaction and retention.

At The Sting, I was tasked with translating business requirements into user-friendly designs for their advanced e-commerce platforms. I created wireframes and prototypes, collaborated closely with the development team, and maintained regular communication with stakeholders. My responsibilities included implementing features within the same sprint and assisting in recruiting a replacement to ensure continuity.

Translation of Business Requirements:

• Collaborated closely with the product owner to translate business requirements into user-friendly designs.
• Engaged in discussions with stakeholders to align on design goals and objectives.

Wireframing & Prototyping:

• Created wireframes and prototypes to visualize and iterate on design concepts.
• Documented design specifications for feature development, ensuring clarity and consistency.

Lean-UX:

• Worked alongside the development team to implement features efficiently within the same sprint.
• Practiced Lean-UX principles to streamline the design and development process.

Stakeholder Communication:

• Maintained regular communication with stakeholders to gather feedback and ensure alignment with business goals.
• Adjusted designs based on stakeholder input and user testing results.

Recruitment Assistance:

• Assisted management in recruiting a replacement, ensuring a smooth transition of responsibilities.
• Provided training and guidance to the new hire to maintain continuity in design processes.

Tools & Methodologies:

UX Tools & Methodologies: Sketch, InVision, Prototyping, Wireframing, Visual design, Design systems, Personas, Customer journey mapping, Usability testing, User interviews, A/B testing, User stories

Process & Agile Methodologies: Lean-UX, Scrum, Jira, Confluence

Skills: User experience, User interface design, Cognitive psychology, Consulting, Coaching, Recruitment, Problem solving, Communication

Industry Specific: E-commerce, Retail